TOUGH TALKS: You Don’t Have to Be Ruthless to Win, with Jonathan Keyser

Want to learn (or, more accurately speaking, remember) the greatest business model of all time (that doubles as the greatest LIFE model of all time?

If so, tune in for our guest today, Jonathan Keyser. Professionally, JK was a typical ruthless dirtbag competing in a cut-throat industry doing whatever it took to win. Then he had an epiphany and completely transformed his approach to succeeding. And he did it through selfless serving. It didn’t happen overnight, but it happened. His company is wildly successful and he attributes it all to what we’re about to discuss right now.